Showing posts with label CRM Customer Value. Show all posts
Showing posts with label CRM Customer Value. Show all posts

Delivering Superior Customer Value in Communications Firms

Delivering Superior Customer Value in Communications Firms is an article provided by SAP AG. This SAP CRM article is intended for SAP System Administrators, Customer Relationship Management (CRM) developer and SAP technology Consultants.
This SAP CRM article helps you to deliver good customer satisfaction in communication firms by enabling optimal offer creation. This SAP CRM article focus on various strategies, right offers, and SAP CRM real time offer management, etc.
Following are the few topics covered in this SAP CRM article.
  • Strategic Imperatives for Firms in the Communications Industry
  • The Value of Presenting the Right Offers in Real Time
  • SAP CRM Enables Real-Time Offer Management Processes
  • Developing Offers Using Data-Based Customer Insights
  • Presenting the Right Offers at the Right Time
  • Enhancing the Customer Experience with SAP CRM
  • Delivering Customer-Driven Growth with Solutions from SAP
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Improving customer relationships: An integrated approach

Improving customer relationships: An integrated approach is an article provided by SAP AG. This SAP CRM article is intended for SAP System Administrators, Customer Relationship Management (CRM) developer and SAP technology Consultants.
This SAP CRM article is a paper from Economist Intelligence Unit sponsored by SAP. This CRM Article contains various approaches to improve customer relationships. This article shows various CRM strategy lacks and struggling in different companies and its solutions.
This SAP CRM articles covers following few topics.
  • CRM success continues to elude most companies
  • CRM strategy lacks integration across the enterprise
  • Metrics for CRM success may be misaligned
  • Increased spending on CRM initiatives could improve results
  • CRM needs executive leadership
  • Underestimated challenges
  • Silos and turf wars
  • Tactics for CRM success
  • Misaligned metrics
  • Mini-case study: AmerisourceBergen
  • Improving CRM success
  • Four traits of best-practice firms
  • The importance of leadership
  • Mini-case study: Port of San Diego
  • Conclusion: the customer-focused enterprise
  • Appendix: survey results
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