Improving customer relationships: An integrated approach is an article provided by SAP AG. This SAP CRM article is intended for SAP System Administrators, Customer Relationship Management (CRM) developer and SAP technology Consultants.
This SAP CRM article is a paper from Economist Intelligence Unit sponsored by SAP. This CRM Article contains various approaches to improve customer relationships. This article shows various CRM strategy lacks and struggling in different companies and its solutions.
This SAP CRM articles covers following few topics.
Related SAP CRM MaterialThis SAP CRM article is a paper from Economist Intelligence Unit sponsored by SAP. This CRM Article contains various approaches to improve customer relationships. This article shows various CRM strategy lacks and struggling in different companies and its solutions.
This SAP CRM articles covers following few topics.
- CRM success continues to elude most companies
- CRM strategy lacks integration across the enterprise
- Metrics for CRM success may be misaligned
- Increased spending on CRM initiatives could improve results
- CRM needs executive leadership
- Underestimated challenges
- Silos and turf wars
- Tactics for CRM success
- Misaligned metrics
- Mini-case study: AmerisourceBergen
- Improving CRM success
- Four traits of best-practice firms
- The importance of leadership
- Mini-case study: Port of San Diego
- Conclusion: the customer-focused enterprise
- Appendix: survey results
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