The Next Generation of CRM: Engaging With the Empowered Customer in Turbulent Times

The Next Generation of CRM: Engaging With the Empowered Customer in Turbulent Times is an article provided by SAP AG. This SAP CRM article is intended for SAP System Administrators, Customer Relationship Management (CRM) developer and SAP technology Consultants.
This SAP CRM article is a presentation sponsored by SAP America and the speaker of this presentation is Jujhar Singh and moderated by Patrick Devine. This article focus on SAP CRM future sate and shape, transformational trends that are impacting company, CRM framework for success and competitive differentiation, SAP's holistic approach and review of next generation CRM applications, etc.
Following are the few topics covered in this SAP Customer Relationship management (CRM) presentation document.
  • Transformational Trends Are Impacting Your Business
  • The Balance of Power is Shifting: Today’s customers are informed and empowered like never before
  • Your Challenge in A Turbulent Economy: Balancing Short term needs and long term goals
  • CRM Framework for Success: Sources of Competitive Differentiation
  • Silos of Information Disconnect the Business Process Leading to Anarchical Organizations
  • Operational Excellence Drives Customer Satisfaction and Delivers Value
  • Adapt to The Customer Experience Evolution: From The Traditional Interaction Channels
  • Leverage Web 2.0 To Engage “Social” Customers & Enrich The Interaction Experience
  • Bring CRM to the mobile workforce to enable customer interaction everywhere & anytime
  • Achieving Decision Excellence in CRM Is Still A Distant Dream For Many Organizations
  • Decision Excellence Translates Into Customer Insight
  • Result: CRM Analytics Will Graduate From Dashboards & Reports to Delivering Higher Business Value & Insight
  • The Future of CRM Lies in the Confluence of the Three Pillars of Excellence
  • SAP’s Holistic Approach to CRM
  • Enterprise Mobility is Highly Complex & Expectations are High
  • SAP’s Mobile Applications Strategy
  • SAP CRM: Easy to Consume, Easy to Deploy
  • Leverage The Power Of Customer Conversations In The Social Web To Enrich Your Business Processes
  • Next Generation Example: Sales Force Automation
  • Leverage Lead Nurturing Information, Social Media and Analytics to Facilitate Lead Qualification
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